Visionary
Hello, I’m Kate
Creative Vision. Strategic Mind. Proven Impact.
Kate Manansala
About ME
I'm a marketing director and creative strategist based in Kelowna, BC, with over 15 years of experience bridging the gap between brand storytelling and measurable business growth.
Throughout my career, I have led marketing initiatives for luxury hospitality brands, automotive dealership groups, and independent businesses, overseeing everything from strategic planning and budget management to digital advertising, website development, branding, graphic design, photography, content creation, and sales support.
My background in accounting, combined with an MBA and extensive marketing experience, allows me to balance creativity with analytical thinking to deliver marketing programs that generate real business results.
Strategy & Leadership
Strategy Development & Execution
Budget Management & Forecasting
Team Leadership & Mentorship
Brand Development
Brand Positioning
Identity & Messaging
Customer Journey Mapping
Brand Standards & Guidelines
Campaign Concepts
Digital Advertising
Google & Meta Advertising
Search Engine Marketing
Google Analytics
Copywriting
Lead Generation & Retargeting
Website & SEO
WordPress CMS
HTML & CSS Basics
Blog Writing
On & Off Page SEO
UX Improvements
Creative Direction
Storyboarding & Shot Planning
Digital & Print Ad Concept
Managing Creative Teams
Graphic Design
Customer Engagement
Social Media Strategy
Content Planning & Creation
Managing CRM & Reputation
Email Campaigns
Experience
15+ years of hands-on experience
From graphic design to marketing leadership and business strategy, I've built my career by combining creativity, analytics, and a deep understanding of what drives business growth.
Over the past 15+ years, I've worked across retail, hospitality, automotive, and professional services industries, developing marketing strategies, leading teams, managing multi-million-dollar campaigns, and creating compelling brand experiences that deliver measurable results.
Coming from a family of entrepreneurs, I was also given firsthand insight into business ownership, customer service, sales, marketing and operations from an early age.
Education
Foundation & Lifelong Learning
My educational foundation combines business, finance, and modern digital marketing, providing a unique blend of analytical thinking and creative problem-solving.
I earned a Master of Business Administration (MBA) and a Bachelor of Science in Accountancy, graduating Magna Cum Laude while receiving multiple academic distinctions. As a Certified Professional Accountant (CPA), I developed a strong understanding of financial strategy, business operations, and performance measurement.
I continue to invest in professional development to bring both proven business principles and modern marketing practices to every project and leadership role.
Featured Work
Luxury Resort
Sparkling Hill Resort
Vernon, BC
Automotive
Johnston Auto Group
Vernon, BC
Real Estate
Mastro Veale Group
Kelowna, BC
Food & Beverage
Balkanagan Kitchen
Kelowna, BC
Let's Make Something Great Together
If you're seeking someone who combines strategic thinking with hands-on execution, let's start a conversation. I'm always open to discussing new opportunities, collaborations, consulting projects, and exciting marketing challenges.